About Us

Who is UrbaCity?

It’s us!

about banner

UrbaCity is Presented by MAXIMUS Canada. Over 100 volunteers from MAXIMUS Canada plan, promote, and staff UrbaCity on race day. The folks with the clipboards spend their Sunday working with our course designers to organize challenge stations, welcome racers, and generally make an amazing event.


But UrbaCity wasn’t built in a day. All the way back in 2011, UrbaCity was founded by MAXIMUS Canada President Duff Lang, who saw the possibilities of a new community fundraiser. Not only could it support cancer care, the charity could also show off our home of downtown Victoria, and be a heck of a lot of fun. And so, with a pinch of pixie dust and some pen on paper, UrbaCity was born.

Behind the scenes and year round, event planners at UrbaCity rely on the ongoing support of MAXIMUS Canada for the time to build UrbaCity, for financial contributions, as well as brain power.

The result: over $220,000 raised for Island Prostate Centre – and counting!

What about that name?




Extreme pride in one’s city